

To create South Africa’s first sustainable schoolwear brand that sets the trend for students who want to stand up against climate change, and look good while doing it.
We believe in the need to address deeper, more universal needs. We need to give people recognition, a sense of belonging as well as inspiration, purpose and respect.
We are conscious capitalists looking at better ways of doing business.
That is why 5% of all turnover will be given back.
We will donate the proceeds of shoes sold at each school to their respective scholarship programmes. We firmly believe that education has the power to change lives.
Our world is running out of resources. Air. Water. Earth. Wildlife. It's all disappearing. And students want answers.
Why isn't schoolwear more sustainable? Why is it still being made from stuff that's bad for our health and the environment? Why don't we get a say?
Right now, millions of young activists across the globe are leading the fight against climate change. And we're with them all the way.
Join the movement.
Cape {town} etc features Co-Founder, Chantal Maree and their children partaking in a beach clean up.
"Coming from someone who needs additional in soles added to any shoes I wear, I was so pleased to report they were unnecessary with my new WYSO school shoes. 100% comfortable and I am equally happy about the environmental mission driving this brand!"
"I am really enjoying my sneakers. I never want to take them off. So comfortable."
"As we ventured into new territory having to shop for school shoes for the first time for our little ones it felt great to choose a brand that is a driving force behind making something sustainable and comfortable."